Bio
Hello, I’m Jarrid Lawson
As a passionate designer, I blend creativity with a strong commitment to innovation. I thrive in collaborative environments, consistently driving growth and pushing the boundaries of design. My approach is characterised by my deep understanding of user needs, storytelling, and unwavering attention to detail. I am dedicated to crafting intuitive, engaging, and impactful user experiences that resonate with users and elevate their digital interactions.
Skills
Professional Experience
June 2019 - Present
Part-Time Freelancer-
Designed illustrations, Pixel Art, and digital artwork catering to diverse client needs.
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Designed user-friendly digital interfaces and user flows for improved usability across client websites, contributing to increased engagement and conversions on e-commerce platforms.
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Ensured precision & attention to detail throughout project life cycles.
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Consistently satisfied clients upon final delivery & elevated visual appeal.
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Made engaging blog posts and social media content, driving audience interaction to the ideas.
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Dedicated time to advancing expertise in UX/UI, HTML and CSS and various pixel art courses.
July 2022 - Oct 2022
Simbrix Ltd-
Spearheaded the construction, upkeep, and regular updates of company websites.
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Consistently improved user experience and bolstering engagement for business requirements.
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Strategically crafted and managed dynamic digital assets for agile social media campaigns.
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Created engaging content to promote products and foster strong audience engagement.
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Actively collaborated within the team, contributing to business initiatives and goals.
March 2017 - June 2019
Simbrix Ltd-
Empowered creative team members, cultivating their skill sets and fostering professional growth.
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Managed social media platforms, directly correlating with product sales and market performance.
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Leading creation, product development, research, prototypes, final designs, and pixel art for Simbrix.
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Oversaw branding design initiatives, showing leadership across various projects while maintaining Simbrix product quality assurance.
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Oversaw product packaging, advertising collateral, and develop design strategies.
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Implemented a forward-thinking to drive creative excellence and innovation within the team.
March 2016 - March 2017
Simbrix Ltd-
Created compelling social media content to strategically promote products and encourage audience engagement.
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Key in securing Independent Toy Shop UK Awards for the product in 2016 and 2017, significantly boosting its recognition and success.
Education
March 2016 - March 2017
City & Guilds Apprenticeship at Simbrix-
Level 3 Advanced Diploma Apprenticeship in Digital Marketing
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Functional Skills Maths & English Level 2 - Grade: Passed
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Activities: Social Media, Advertising, Digital Marketing - Grade: Distinction*
2009 - 2013
New College Nottingham - Bath Street-
Edexcel BTEC Level 3, Art and Design QCF - Grade: Triple Grade Distinction
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BTEC Level 2, Creative Media Production QCF - Grade: Distinction
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BTEC Level 1, Introductory Diploma in Art, Design, Media - Grade: Distinction
2004 - 2009
Arnold Hill Academy-
GCSE (D-E) Maths, English and Science.
Achievements
Improved Usability with Inspiration Deck/ Cards at Simbrix
Identified user frustration with single A4 inspiration sheets at events and through feedback. Innovated a deck of individual pixel art design cards, using card sorting and usability testing to refine the design. Resulted in positive feedback, increased replayability, and greater product adoption by schools for STEM Learning, enhancing multi-user enjoyment.
Enhanced Product Organisation through Colour-Coding at Simbrix
Addressed disorganisation in inspiration sheets by introducing a colour-coded system for pixel art design cards, informed by user feedback and product surveys. Implemented heuristic evaluation to ensure intuitive use, significantly clarifying product compatibility and increasing user satisfaction.
Redesigned Packaging for Better User Experience at Simbrix
Collaborated on Simbrix 3.0 upgrade, integrating user feedback to incorporate a playmat as product packaging and adding optional plastic dividers for bead organisation. Conducted usability testing with low-fidelity prototypes, resulting in improved storage, reduced plastic waste, and a successful Kickstarter exceeding its goal by 111.5%.
Interests
My diverse interests, such as nature photography, Japanese culture, and reading a good manga series while getting enveloped in the story, really enrich my design perspective. Staying updated with the latest trends in design, technology, and gaming allows me to integrate cutting-edge solutions into my work.
References
Available on request
